That aligns with Twitter’s broader creator monetization push, providing more incentive to keep its most popular users tweeting more often, while it could be interesting, also, to enable retrospective activation of such, on a selective basis.įor example, right now, when a tweet goes viral, you’ll often see the tweet creator add in an additional reply, highlighting their SoundCloud or a charitable cause which they can then bring more attention to as a result of that tweet.īut what if you could directly monetize all of your viral tweets, and get paid for their performance?
That was effectively confirmed by Twitter’s GM of Revenue Product Bruce Flack as part of the initial test, who said that, eventually, creators will be able to opt in to this ad placement, and get a cut of any revenue generated as a result. Targeting is the real key, and it’ll take Twitter some time to get this element right, but there is potential there to reach the most interested users.īut another, more interesting element is this – eventually, Twitter could also look to provide tweet creators with a direct monetization avenue through this ad placement.
There’s some logic to that, especially if you’re able to place your ads based on keyword mentions or similar, ensuring that your promotions appear in contextually relevant, and ideally, highly active discussions.
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